At-a-glance Media Monitoring and Analyses
Manage your reputation and keep tabs, via one research portal, on what is being said and written about your company, brands and competitors in the online and offline media. The Snapshots feature of MediaPortal lets you browse search results and then quickly select relevant articles for analyses.
Media Value
Measure the media value of articles, both in newspapers and on a selection of websites. This unique method provides you with an insight on the profitability and value of your PR, media or social media campaign. Track developments over time and display the effects of campaigns in charts.
Sentiment Analysis
Gain insight regarding the tone of information in relation to the entity or subject, rather than just the general tone of an article. MediaPortal specifically analyses for sentiment, applying a cross-border analysis, in 10 different languages, including Dutch, English, Arabic, French and Russian.
Perform trend analyses
Use archived information in combination with the latest news to analyse trends and manage your reputation. MediaPortal’s digital newspaper archive is a unique feature offering news, company information and market data. LexisNexis is the only supplier with an archive of the main Dutch publications.
Share Information in your Organisation
Keep colleagues updated with the results of your research and analyses. MediaPortal makes it easy to share information internally or externally. You can use alerts, your intranet, or mobile applications. You can create searchable dossiers to store articles for later access by colleagues.
Monitor social media
With media monitoring from LexisNexis you get insight and oversight, thus giving you a unique tool for your reputation management and competitor analyses. MediaPortal tracks social media, based on our “influence rate” method. You can follow 200 of the most influential blogs in the Netherlands.
Monitor web news
Track what is being said online about your brand and reputation. MediaPortal monitors a number of monitors Dutch and international websites, and you can also add specific websites. Avoid noise and save time. MedialPortal analyses only relevant information, disregarding advertising and other clutter.
Monitor thousands of publications
Count on reliable sources, including all the major Dutch national and regional newspapers. LexisNexis offers access to news and articles from more than 35.000 sources, including newspapers, trade publications and journals. Our media monitoring uses sources which are important to you.
Get the latest analyses, in graphic display format
Make assessments at a glance. MediaPortal offers graphic displays of trends, analyses, media values and sentiment. These ad hoc analyses and the accompanying charts can be shared with colleagues automatically. Graphic analyses make the information easier to understand.
Add your own documents
Customise your reputation management and competitor analyses by adding your own or third-party documents, such as market reports or internal documents. MediaPortal’s unique content and functionalities will help your organisation make strategic decisions based on accurate research and analyses.